Wk 6 – Issues In Consumer Protection And Potential Ethical Issues In Marketing Strategies

Assignment Content

  1. Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with speaker notes, in which the interrelationship between consumer behavior and marketing is discussed.

    Include topics such as business ethics and consumer rights from Ch. 2 of Consumer Behavior: Buying, Having, and Being.

    Include the following in your presentation:

    • Your personal thoughts and examples on data privacy and identity theft, sustainability and environmental stewardship, addictive consumption, and marketing ethics as it pertains to children, the elderly, and other disadvantaged groups
    • Graphics to enhance the effectiveness of your presentation.
    • Format your presentation consistent with APA guidelines.