The Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. The company was founded in 1967, and employs about 75,000 people worldwide. Hyundai offers a diverse line-up of products with world-class competitiveness to customers in more than 200 countries through more than 6,000 dealers and overseas regional sales and production subsidiaries (Hyundai, 2016).

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The Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. The company was founded in 1967, and employs about 75,000 people worldwide. Hyundai offers a diverse line-up of products with world-class competitiveness to customers in more than 200 countries through more than 6,000 dealers and overseas regional sales and production subsidiaries (Hyundai, 2016).

 

Each group will use the parent company Hyundai in South Korea and one other country in which Hyundai is located. Please work on the country India.

 

Using this comparison each group will need to prepare a report that addresses the following questions.

 

In the case of Hyundai and the country you selected (INDIA), please answer the following questions:

 

  • What are the contextual factors (e.g. cultural environment, institutional environment, firm size and maturity) of the country (India) you selected?
  • What are the firm-specific factors (e.g. strategy and structure, corporate culture, firm size and maturity) of the MNE (i.e. Hyundai in India)?

Please include : references (havard style)

Word count : 800