Social Marketing

Public Relations

Assignment 1: Social Marketing

Connect with a professional writer in 5 simple steps

Please provide as many details about your writing struggle as possible

Academic level of your paper

Type of Paper

When is it due?

How many pages is this assigment?

You have been fortunate to get a paid internship for the summer working in a public relations agency, handling the Microsoft account. Your supervisor wants to do something this summer as a social marketing project. Your first assignment is to think about various social marketing projects that Microsoft might be involved with and to look at what publics, and communication tools, might be used. Please answer the following questions:

1. What social projects would fit best with Microsoft in its northwestern United States location? Provide three ideas.

2. Who might be Microsoft’s key external publics for one of these projects?

3. Who are Microsoft’s key internal publics, and how would you want to involve them?

4. What media would you want to use in this project?

5. What other communication tools might work well?

If you are having a hard time getting started, look at the “HUBBY HUBBY ICE CREAM” example on p. 65 of your textbook.

 

Public Relations

 

Assignment 1: Social Marketing

 

You have been fortunate to get a paid internship for the summer working

in a public relations agency, handling the Microsoft account. Your

supervisor wants to do something this summer as a social marketing

project. Your first assignment is to think about various social marketing

projects that Microsoft might be involved w

ith and to look at what

publics,

and communication tools

,

 

might be used.

Please a

nswer the

following questions:

 

1.

 

 

What social projects wou

ld fit best with Microsoft in its

northwestern United States location? Provide three ideas.

 

2.

 

Who might be Microsoft’s key external publics for one of these

projects?

 

3.

 

Who are Microsoft’s key internal publics, and how would you

want to involve them?

 

4.

 

What med

ia would you want to use in this project?

 

5.

 

What other communication tools might work well?

 

If you are having a hard time getting started, look at the “

HUBBY

HUBBY ICE CREAM

” example on

 

p. 65

 

of your textbook.

 

 

Public Relations

Assignment 1: Social Marketing

You have been fortunate to get a paid internship for the summer working

in a public relations agency, handling the Microsoft account. Your

supervisor wants to do something this summer as a social marketing

project. Your first assignment is to think about various social marketing

projects that Microsoft might be involved with and to look at what

publics, and communication tools, might be used. Please answer the

following questions:

1. What social projects would fit best with Microsoft in its

northwestern United States location? Provide three ideas.

2. Who might be Microsoft’s key external publics for one of these

projects?

3. Who are Microsoft’s key internal publics, and how would you

want to involve them?

4. What media would you want to use in this project?

5. What other communication tools might work well?

If you are having a hard time getting started, look at the “HUBBY

HUBBY ICE CREAM” example on p. 65 of your textbook.