Instruction

  • Your reflection discussion should be submitted online as a threaded reply.
  • Your discussion should be at last 250 words (about 1 page double spaced with 12 font) and spell-checked with minimal grammatical errors. I am happy to read more if you have more to share.
  • You will have to make your initial post before seeing others’. 
  • The grading of this assignment is based on the attached rubric.

 

Reflection question:

Keurig, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macy’s) to discount stores (e.g., Target). Target’s strategy is to price below Macy’s, consistent with its business model. How can Keurig to avoid channel conflict between Target and Macy’s?