Perceptual map | Marketing homework help

 

This assignment is based on the article: Victoria’s Secret Faces Challenge From Target,  (Links to an external site.)Links to an external site.By Khadeeja Safdar | Feb 25, 2019, WSJ.

Both the article and the perceptual mapping tool are posted below and attached.

/courses/103399/files/6593722/download?verifier=eF1R5PCCS2RVyqAbAOjU15byHXakVste4tVU9FQH

/courses/103399/files/6593725/download?verifier=DTCdX6FLKVUzHdUYDfelK3grkCVIcFViM7bwHBOY

SUMMARY: Target is launching lingerie and sleepwear lines, becoming the latest retail behemoth to challenge market leader Victoria’s Secret.

This article provides a good example of key marketing concepts including competitive strategy, branding, and positioning.

Your assignment: Create a visual perceptual map to illustrate where each of the competing lingerie and sleepwear brands are positioned in consumers’ minds relative to one another.