The text states intervention selection is primarily a process activity. On pages 249-250 are a list of intervention types. Go to Grantham’s Online Library Ebscohost and find the article: Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach. Which intervention type is needed to make International marketing effective in your opinion from reading the case study? Make an argument of what intervention selection and design you would use and why?
Write a 3 page response using APA format.