1.6 Research objectives The research objectives are discussed below: • To identify the factors encouraging the UK logistics sector to follow effective marketing communication methods while selecting its postal and logistic services • To explore the marketing communication strategies DHL, undertake while selecting its postal and logistic services • To examine the impact of the marketing communication strategies on the selection process of logistic and postal services in the UK logistic industry • To recommend suitable initiatives that can facilitate UK logistics industry with better marketing communication techniques to improve its selection process. 1.7 Research questions The research questions are discussed underneath • What are the factors influencing UK logistics sector to follow effective marketing communication methods while the selection of its postal and logistic services? • What are the marketing communications strategies DHL follows while selecting its postal and logistic services? • How the marketing communication strategies impacts on the selection process of logistic and postal services in the UK logistic industry? • What would be the suitable recommendations to the selection process of UK logistics sector with better communication efforts?

Attachments:

ehuk7442-proc….doc