Competitive Review for PayPal must include analysis of the following three threats:

Threat of New Entrants

(how complicated is the technology? is it easy to duplicate? patent? regulatory restriction to enter the market?)

Threat of Substitutes

(main substitutes: Credit card, debit card, cash mostly used in stores while PayPal used for online shopping)

Threat of Rivals

 

(Apple pay, Google Checkout, etc.)

 

See attached doc for detailed info!!!!!

 

Formatting:

1″ margin, 12 pt. Times New Roman

400 words, double spaced