The Soft Drink Industry assignment asks you to provide an industry analysis using Porter’s 5-Forces Model. There are three parts to the assignment: (1) for each Force, answer whether the Industry Force is low, medium, or high in intensity. Cite key evidence from the case for your answer — do not list everything, just the most important point or two that supports your answer; (2) given the strengths of the other Industry Forces, is the level of rivalry what you would expect? Why or why not? (3) Think dynamically; What Force is changing the most? Is it increasing or decreasing? Provide evidence from the case for your answer. You should not do any graphics for this assignment: Just type your answers. To encourage conciseness, there is a limit of two pages (single-spaced) for this assignment.
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