Assignment Instructions

Assignment Instructions

International Management Group (IMG) is the oldest and biggest of the agent groups. They represent athletes in virtually every sport. They also produce events, television shows, and find sponsors. IMG has hired you to create a sporting event that will generate revenue and positive exposure for IMG among amateur athletes. IMG has asked you to be creative and thorough as the event manager.

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· Your task is to prepare a proposal for your sporting event to IMG asking for their approval to sponsor. Please note that IMG will be a sponsor, but not the sole sponsor for this event. You will be responsible for gathering other sponsorships in addition to IMG. You are responsible for developing the logistics of the event, sponsorship package, advertising, budget, and time-line for planning the event. Your proposal must include, but are not limited to, the following items:

·  Written agreement letter (proposal) to IMG explaining what the event is, the purpose of the event, where the event will be located, how the event will work, and the goals associated with the outcome of hosting the event (from a business perspective). Letter also includes: term, event, site/date, sponsor benefits, obligations of sponsors, insurance statement, and waiver.

·  Budget Proposal for operating the event (line items)

·  Sponsor Fact Sheet

·  Event Communication Plan

This project can be submitted in a word document or PowerPoint presentation.  The paper should be 5 to 7 pages or approximately 20 slides in length. You will be graded on your ability to present a proposal that is thorough, detailed, creative, valid, and easily understood.

 

This is the feedback for my outline from my professor.

Jeremy – you are missing some vital information about sponsors (obligations/benefits), insurance waivers, etc.

“You are responsible for developing the logistics of the event, sponsorship package, advertising, budget, and time-line for planning the event. Your proposal must include, but are not limited to, the following items:

Written agreement letter (proposal) to IMG explaining what the event is, the purpose of the event, where the event will be located, how the event will work, and the goals associated with the outcome of hosting the event (from a business perspective). Letter also includes: term, event, site/date, sponsor benefits, obligations of sponsors, insurance statement, and waiver.

Budget Proposal for operating the event (line items)

Sponsor Fact Sheet

Event Communication Plan”

 

 

I will be completing this final project in the form of a PowerPoint presentation. I believe that by completing this in PowerPoint form, I will be able to show my ideas and my creativity in a much higher capacity.

Swimming Tournament Proposal

 

I. Introduction- Swimming Tournament Proposal

II. Rationale behind the tournament

A. Generate Revenue for IMG

B. Generate positive exposure for amateur athletes at IMG

III. Proposal Budget

A. Advertising and marketing the event

B. Logistics

C. Sourcing for other sponsors

D. Wages for staff

E. Prize for the participants

IV. Expected Revenue

A. Money provided by other sponsors

B. Participation Fees

C. Endorsements

D. Fees paid by fans

V. Expected Positive Exposure

A. Media Publicity

B. Endorsements

VI. Conclusion-The Swimming Tournament is feasible

References

Ciconte, B. L., & Jacob, J. (2009). Fundraising Basics: A Complete Guide. New York, NY: Jones & Bartlett.

Houlihan, B., & Green, M. (2008). Comparative Elite Sport Development: Systems, Structures and Public Policy. Burlington, MA: Elsevier.

Masterman, G. (2009). Strategic Sports Event Management. Burlington, MA: Elsevier.

Parent, M. M., & Smith-Swan, S. (2013). Managing Major Sports Events: Theory and Practice. New York, NY: Routledge.