Answer 4 Questions
Web Exercise 6
Understanding and Reaching Global Consumers and Markets
Focus: Chapter 8
Please watch two videos and please answer the following questions. Make sure you integrate
information from the video and from the lectures into your answers.
Video Link: https://www.youtube.com/watch?v=3TwgVQIZPsw
Title: How do focus groups work?
1. What is a focus group and why might a company conduct one?
2. What are the downfalls of focus groups?
Title: Online Qual – Best Practices for Mobile Consumer Research
3. How have advances in consumer electronics and information technology impacted the way
many business and market research agencies now conduct marketing research?
4. How does the use of mobile phones in marketing research enable marketers to potentially gain
new insights while at the same time facilitating greater confidence in findings obtained using