American History

Silver Moon Resorts & Spas began in the 1950s when a leading U.S. entrepreneur with a major interest

in the entertainment business began to develop full-service, luxury “eco-resorts”, designed to serve

celebrities and the wealthy seeking to replenish their energies in a natural environment. In the 1960s

and the 1970s, the brand expanded by acquisition, growing from a base of ten Californian resorts, to

forty resorts located throughout the U.S. and the Caribbean. By 2010, Silver Moon had also become

well-established in Southeast Asia. The expansion of the brand has gone hand in hand with significant

organizational changes. In the 1960s, to fund the expansion, the company went public. In the 1990s, the

company’s properties were sold to real estate investors. Silver Moon now manages the brand on behalf

of a select group of owners. After years of expansion through acquisition, Silver Moon is now in an era

of consolidation, wanting to further develop the existing properties through various real estate

ownership arrangements. The change in focus makes the attraction, development and retention of

versatile leaders a priority for the company. In accord with the changing times, the leaders who will

ensure that Silver Moon will continue to thrive must be effective, financially-savvy, ambassadors of the

brand, able to motivate and develop the next generation of leaders, on the one hand, and to partner

with owners, on the other hand, in order to fund the next stage of expansion.


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