750 Words Speech Draft

Case Pool: Find it, Frame it, and Fix it The presentation shall focus on internal communication: Framing the situation to your employees. More specifically, you are the leader of the company in your selected case. You role at the extended meeting is to explain the current situation, reestablish organizational culture, and introduce a designed campaign with a new mindset. This campaign addresses the reported issue (e.g., data security, vigilance; cultural divergence; discrimination; reputation, confidence…etc.). You will persuade your employees by managing/ guiding communication (i.e., ways of thinking; conversational flows; ways of talking) in the presentation of the campaign (See assignment instruction and your in-class notes for more details). Please select one case for your team and post your choice as instructed by your professor

1. Amazon shipping and selling expired food https://www.cnbc.com/2019/10/20/amazon-is-shipping-expired-baby-formula- and-other-out-of-date-foods.html Expired food is regularly sold to consumers via third-party vendors on Amazon. Amazon’s marketplace has grown to millions of sellers, making it hard for the company to adequately police the platform. Many brands have grown so frustrated by the abundance of expired products that they’re taking steps to clean up the marketplace themselves.

2. Google’s anti-diversity case (Please start your research of the case by reading the following websites.) Background info: https://en.wikipedia.org/wiki/Google%27s_Ideological_Echo_Chamber https://www.nbcnews.com/business/business-news/google-employee-s-anti- diversity-manifesto-women-s-neuroticism-goes-n790401 https://www.theglobeandmail.com/opinion/no-the-google-manifesto-isnt-sexist- or-anti-diversity-its-science/article35903359/


3. USC’s medical school scandal: Focus on communicating the scandal and handling the potential lack of confidence on university culture and management (Please start your research of the case by reading the following websites.)

Background info: http://www.latimes.com/local/lanow/la-me-usc-varma-20171006-story.html



https://www.washingtonpost.com/news/grade-point/wp/2017/10/06/another- usc-medical-school-dean-resigns/?utm_term=.d8cfea0efee8 http://www.latimes.com/local/lanow/la-me-usc-dean-harassment-20171005- story.html

4. USC’s sexual scandal: Focus on communicating the scandal as the new president and the board team. You shall handle the resistance to the leadership and lack of organizational confidence. Background info: https://www.npr.org/2018/06/11/618950892/we-are-at-a- breaking-point-pressure-builds-at-usc-over-gynecologist-scandal

5. JingDong’s scandal: Chinese billionaire and tech company executive Liu Qiangdong was arrested in Minneapolis on suspicion of sexual assault and later released as an investigation continues.

Background info: https://www.washingtonpost.com/world/2018/09/02/chinese-billionaire-under- investigation-over-sexual-assault-allegations- minneapolis/?noredirect=on&utm_term=.6e8e18df66c7 https://www.scmp.com/news/china/society/article/2162788/arrest-details- revealed-jd-boss-liu-was-accused-first-degree-rape

6. College Admission scandal (You can pick one university involved in this case to role-

play their executive board team) https://www.latimes.com/local/lanow/la-me-college-admissions-scandal- investigation-20190327-story.html

7. Boeing 737 aircraft crash https://www.vox.com/the-goods/2019/3/27/18284285/boeing-737-max-crash- safety-public-relations


8. Pharma’s opioid problem

https://www.nbcnews.com/news/us-news/purdue-pharma-offers-10-12-billion- settle-opioid-claims-n1046526 Many organizations have been forced to reckon with their connection to—and culpability for—the opioid crisis that has claimed thousands of lives across the U.S. One manufacturer, Purdue Pharma, saw its owners’ reputation tarnished, as museums turned down their donations. After many consumers protested the



Sackler family’s involvement with their favorite institutions, those bastions of art and culture, which once might have helped bolster an organization’s reputation, were now closed.

9. USA Gymnastic sexual harassment scandal: Background info:

Former team doctor Nassar sexually abused hundreds of female gymnasts for decades under USAG’s watch, and perhaps with its board’s knowledge. Numerous gymnasts, including recent gold medal winners Aly Raisman and Simone Biles, have come forward to claim that over the years they’d complained about Nassar to USAG and USOC officials. The gymnasts allege the organizations did nothing in response. https://www.prnewsonline.com/prnewsblog/usa-gymnastics-errors-form-a- primer-in-crisis-mismanagement/


10. Fedex’s crisis (Article available on BB; Start your research by reading the article) A Fedex delivery staff was being video-recorded throwing a client’s monitor over the house gate, which exposed the internal problems existing within Fedex.

11. Facebook data scandal (Please start your research of the case by reading the following the websites.)

Background info: https://www.nbcnews.com/think/opinion/after-cambridge-analytica-facebook- scandal-here-s-what-mark-zuckerberg-ncna861496 https://www.theverge.com/2018/3/25/17161398/facebook-mark-zuckerberg- apology-cambridge-analytica-full-page-newspapers-ads

12. Samsung’s Bribery Charges (Please start your research of the case by reading the

following websites.) Background info: http://www.bbc.com/news/world-asia-39112301 https://www.nytimes.com/2017/03/04/business/south-korea-samsung-bribery- lee.html https://www.theverge.com/2017/3/9/14867124/samsung-bribery-corruption- trial-chairman-lee-jae-yong In 2016, Samsung dealt with exploding Note 7 batteries. In 2017, it was imploding corporate ranks. Originally planning to put heir Lee Jae-yong at the head of the empire, the family-run Samsung conglomerate is now facing questions of succession



after Lee was caught in a sprawling political scandal that took down former South Korean President Park Guen-hye. Lee Jae-yong is now facing five years (and potentially 12) in jail for offering allegedly offering bribes to Park, embezzlement, and hiding assets overseas. Samsung Electronics co-CEO Kwon Oh-hyun meanwhile also resigned in October.

13. Wells Fargo’s Woes Continue (Please start your research of the case by reading the

following websites.) Background info: http://fortune.com/2017/01/25/the-wells-fargo-scandal-is-now-reaching-vw- proportions/ https://www.usnews.com/news/articles/2016-10-12/wells-fargos-woes-may-be- tip-of-the-iceberg http://www.latimes.com/business/la-fi-wells-fargo-one-year-20170908-story.html

14. United Airline’s removal of passengers (Please start your research of the case by reading the following websites.) Background info: http://fortune.com/2017/04/10/united-airlines-overbooked-flight-video/ https://www.nytimes.com/2017/04/25/business/united-airlines-david-dao- passenger.html https://www.cnn.com/2017/04/11/travel/united-customer-dragged-off- overbooked-flight/index.html http://www.news.com.au/travel/travel-updates/united-airlines-loses-13-billion- in-market-value-after-passenger-is-dragged-off-plane/news- story/ae121d39a770b85cfcb70eea3a9c5b8b

15. Nissan’s chairman arrested, CEO resigns https://www.cnbc.com/2019/09/09/nissan-ceo-saikawa-to-step-down-on- september-16.html

It was international news when Carlos Ghosn was arrested in Japan for tax evasion and making false disclosures to financial authorities. Ghosn, who had been the hero that built an automaker triumvirate from Renault, Nissan and Mitsubishi, was ousted, and the relationships between car companies and foreign governments were fractured. The crisis hasn’t abated with Ghosn’s departure either, as CEO Hiroto Saikawa revealed that he had been improperly overpaid. Despite promising to return the money, Saikawa resigned this week.

16. Poor Corporate Culture Drives Crises for Uber (Please start your research of the

case by reading the following websites.)



http://theconversation.com/fixing-a-toxic-culture-like-ubers-requires-more-than- just-a-new-ceo-79102 https://www.nytimes.com/2017/02/22/technology/uber-workplace-culture.html https://www.forbes.com/sites/forbescoachescouncil/2017/08/15/what-ubers- company-culture-crisis-taught-us-about-leadership-and- management/2/#730270734620

17. Company culture reconstruction: GE (Please start your research of the case by

reading the following the websites.) Your focus in this case is to promote an anti- “GM nod” culture. https://www.fastcompany.com/3064064/mary-barra-is-remaking-gms-culture- and-the-company-itself http://switchandshift.com/the-gm-culture-crisis